Why Is Summer a Good Time to Let a Rental Property?

Summer can be an active period for the rental market, with several groups of tenants looking to move home.

Families may want to move before the new school year begins, students are often preparing for the next academic year, and professionals may take advantage of the lighter evenings and better weather to attend property viewings.

Summer also gives landlords the opportunity to showcase features that can be harder to appreciate during the colder months, such as:

• Gardens and outdoor spaces
• Balconies and patios
• Natural light
• Nearby parks and green spaces
• Outdoor entertaining areas

If you're working with an experienced letting agent in Cardiff or Newport, making the most of seasonal demand can help your property attract attention from the right tenants.

7 Summer Marketing Tips for Rental Properties

1. Improve Your Rental Property's Kerb Appeal

First impressions matter, particularly when prospective tenants see your property online before deciding whether to arrange a viewing.

Before marketing your rental property, take some time to make the exterior look clean, tidy and welcoming.

Simple improvements could include:

• Mowing the lawn
• Trimming hedges and overgrown plants
• Removing weeds
• Cleaning windows and doors
• Tidying patios and pathways
• Adding simple plants or hanging baskets

You don't necessarily need to spend a lot of money. A well-maintained exterior can make a rental property feel more appealing from the moment a prospective tenant arrives.

2. Make the Most of Natural Light in Your Property Photography

One of the biggest advantages of marketing a property during summer is the abundance of natural light.

Bright, well-lit photographs can make rooms feel more spacious, clean and welcoming, helping your property make a stronger first impression on property portals and social media.

When photographing your rental property:

• Open blinds and curtains
• Photograph rooms during daylight hours
• Keep windows clean
• Remove unnecessary clutter
• Use professional property photography where possible

Good photography is particularly important because your online listing is often the first experience a prospective tenant has of your property.

At Redkey, we can help make sure your rental property is professionally presented and marketed across the right channels.

3. Highlight Gardens, Balconies and Outdoor Space

If your rental property has a garden, balcony, patio or other outdoor space, summer is the perfect time to make it a key selling point.

Instead of simply describing it as a "rear garden", show prospective tenants what they could use the space for.

For example:

Instead of:
"Private rear garden."

Try:
"Private rear garden, perfect for relaxing, entertaining and enjoying summer evenings."

You could also add simple staging, such as outdoor seating or a small table, to help tenants visualise themselves using the space.

Just remember that the description should accurately reflect the property and its features.

4. Use Seasonal Language in Your Property Listing

Your property description should tell prospective tenants more than just the number of bedrooms and bathrooms.

Consider how the property could fit into someone's lifestyle during the summer months.

For example, you could highlight:

• Bright and spacious living areas
• South-facing gardens
• Juliet balconies
• Outdoor entertaining space
• Nearby parks
• Walking routes
• Local cafés and restaurants
• Convenient transport links

Avoid overdoing seasonal phrases, though. Your listing should remain useful throughout the marketing period rather than sounding like a temporary summer advert.

5. Target the Right Type of Tenant

Knowing who your property is likely to appeal to can help you create more effective marketing.

Families

Highlight features such as:

• Number of bedrooms
• Gardens and outdoor space
• Nearby schools
• Local parks
• Storage
• Transport links

Young Professionals

Focus on:

• Transport connections
• Commuting times
• Local cafés and restaurants
• Shops and amenities
• Broadband availability
• Modern interiors

Students

For student properties, consider highlighting:

• Distance from universities
• Public transport
• Number of bedrooms
• Furnished accommodation
• Broadband
• Low-maintenance outdoor space

As a local letting agent in Cardiff and Newport, we can help identify the property's target audience and tailor the marketing accordingly.

6. Make Property Viewings Comfortable

Summer viewings should be a positive experience for prospective tenants.

If the weather is particularly warm, make sure the property is well ventilated and comfortable before people arrive.

Consider:

• Opening windows where appropriate
• Keeping curtains or blinds positioned to prevent excessive heat
• Ensuring the property is clean and fresh
• Keeping gardens and outdoor areas tidy
• Offering prospective tenants a cold drink as a thoughtful extra touch

Small details can help create a positive impression of the property.

7. Don't Wait Until Summer Is in Full Swing

If you know your property will become available during summer, don't wait until the busiest part of the season to start planning your marketing.

Preparing photography, descriptions, compliance paperwork and advertising in advance means you can get your property on the market quickly once it becomes available.

This can be particularly important if you're trying to minimise void periods and secure a new tenant as efficiently as possible.

How Can a Letting Agent Help Market Your Rental Property?

Marketing a rental property involves much more than putting an advert online.

A professional letting agent can help with:

• Property valuations
• Professional photography
• Property descriptions
• Online marketing
• Social media promotion
• Accompanied viewings
• Tenant referencing
• Tenancy agreements
• Property management
• Ongoing landlord support

At Redkey, we combine local market knowledge with professional property marketing to help landlords attract the right tenants and make the letting process as straightforward as possible.

Whether you're letting your first property or managing a growing portfolio, our team can help you understand your options and make the most of your rental property.

Ready to Let Your Property?

If you're thinking about renting out a property in Cardiff, now could be a good time to find out what your property could achieve in the current rental market.

Our team can provide advice on rental value, marketing and the different letting and management options available to you.

Call Redkey on 01633387970 or email hello@redkeylets.co.uk to arrange a conversation about your property.

Frequently Asked Questions About Marketing a Rental Property in Summer

Is summer a good time to let a property?

Summer can be a busy period for the rental market, with families, students and professionals often looking to move. However, demand varies depending on the location, property type and current market conditions.

How can I make my rental property stand out online?

High-quality photography, an accurate and engaging property description, strong presentation and effective online marketing can all help your rental property stand out.

Highlight features that are particularly appealing during summer, such as gardens, balconies, natural light and nearby outdoor spaces.

Should I redecorate my rental property before marketing it?

Not necessarily. Major renovations aren't always required before letting a property. However, small improvements such as fresh paint, new flooring, repairs and general maintenance can improve its presentation and potentially make it more appealing to prospective tenants.

How do I attract tenants to my rental property?

Start with professional presentation and photography, create an accurate property listing and advertise across the platforms where your target tenants are most likely to search.

Working with a professional letting agent can also help you reach a wider audience and manage the viewing and tenant selection process.

Can a letting agent manage my rental property for me?

Yes. Depending on the service you choose, a letting agent can assist with marketing, viewings, tenant referencing, tenancy agreements, rent collection, maintenance and ongoing property management.

If you're a landlord in Cardiff or the surrounding areas, Redkey can talk you through the options available for your property.